The other evening there we were, Caley and I, sipping coffee at one of our local Starbucks enjoying an awesome evening together. As we talked and shared staring out the front window, people coming and going, we noticed it. We watched one of the baristas walk up to her car after her shift ended, get in and leave.
It hit us like a ton of bricks. She had parked in the closest spot to the front door; the spot literally in the FRONT of the door. Caley and I just looked at each other. That wasn’t her spot. It’s common courtesy that employees should park in the back or the spot furthest away from the door. Why? Because they shouldn’t want that spot.
I once had a friend who worked at Lowe’s. At his location they had to park at the end of the parking lot no matter how full the parking lot was when he and his coworkers arrived. The parking lot, for the most part, was always empty. But they understood. It wasn’t their spot.
Why should we never park in a spot close to the door at our job when customers regularly come and go? Because it’s not our spot. It’s our customer’s. Especially at a location like where we were because parking is sometimes difficult.
We get the awesome opportunity to exceed every customer or guests’ expectations. We can give them a WOW experience every time. Wow experiences create customer loyalty. Average does nothing for customer retention. That’s why every customer, for my profession every person who attends our church, is not a VISITOR but a GUEST.
Because good is never enough.
In today’s culture there are too many options. Bad experiences with attendees or customers are just more motivation for them to replace you with one of your “competitors” or for my position, give up on God all together.
Customer’s pay for an experience. Customer’s go out of their way for GREATNESS not AVERAGE.
I go to Starbucks, not for the coffee, but for the experience. I know that parking, for example, is one of the many factor’s that come into play when I visit some of my favorite locations. What if that particular barista arrived the same time I did for her shift and I saw her pull in to that front spot and I was unable to find one myself?
How would you have felt? Exactly.
As a guest that should never happen. When we give up something for our customers or attendees, we show them how much we care. In the end that’s what matters most. It’ll keep them coming back time and time again.
Philippians 2:4 (NET) Each of you should be concerned not only about your own interests, but about the interests of others as well.